Laura Serani will preside over the 2017 edition of Moak’s international photography contest Fuori Fuoco. Laura lives in Paris, where she has been “Présidente du Jury” at the Prix Résidence pour la Photographie de la Fondation des Treilles – director of the panel for photography at the Fondation Les Treilles – since 2015. She has also been an artist representative of the Mois de la Photo in Paris and director of the Galeries Photo et numériques as well as of the photo collection of Fnac in Europe, Brazil and Taiwan. She wrote several books (among others, La fotografia tra storia e poesia [Photography between history and poetry]) and cooperated with different cultural organisations, such as la Maison Européenne de la Photographiel’Institut Italien de culture in Paris and the MAMM (Multimedia Art Museum in Moscow).

The other judges of the panel: Alberta Cuccia, former photo editor of Casamica, bimonthly insert magazine of Il Corriere della Sera and currently photo editor for Rolling Stones Italy. Copywriter Vincenzo Vigo, who has been creative director for several famous Italian and international agencies, such as Armando Testa. He created some successful campaigns and formats: “Denghiu” with Aldo Biscardi for De Agostini, “The Jumper” for Sammontana, Lottomatica “La nuova smorfia”, BMW “New York”.

Photoghraper and journalist Maurizio Riccardi from Rome will also be part of the jury. He is the founder and director of the AGRPress Group. He comes from an artistic family (his father was the famous photographer of “La Dolce Vita”), and cooperates with the most important Italian press agencies in the photography industry, including Asca, Ansa, and AdnKronos.

Marco Lentini, art director of for[me]moak (Moak’s in-house advertising agency) and Aiap member (Italian Association of Visual Communication Design) will be judging the snapshots by considering them as communication tools.

In the meantime, the contest invites professionals and lovers of photography to develop a photo essay including three pictures that is related to coffee. Deadline is September 18th. Participants are asked not only to be able to use a camera, but also to sense one’s owns feelings and turn them into inputs to build a story.

The Fuori Fuoco panel will announce the three winners of the 2017 edition on November 18th during the prize-giving evening presented by Betty Senatore, voice of Radio Capital, in Moak’s headquarters.

 Laura Serani

Laura Serani

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