2nd place

Martina Federico

THE COFFEE PROJECT

Description

A trip shared on Instagram that began in 2015 and ended last April. In each of the bars/restaurants/shops I went to while wandering around Italy I took a photo of the coffee cup. The frame was always the same way, while everything else was different and defines uniqueness: place, brand, position of the teaspoon, cup shape, colours of the counter and other featuring elements that were in the picture by chance.

Motivation of Jury

Fortemente legato al linguaggio e alle tecniche comunicative attuali, l’opera esprime un progetto narrativo utilizzando un approccio seriale e un’estetica pop e spontanea. D’impatto immediato, attira l’attenzione su un gioco di dettagli, di colori e di motivi diversi.