He was born in Modica in 1979. After an experience in Milan, he returned to Sicily where he lives and works as a professional graphic artist. Since 2008, he has been in charge for the communication at Caffè Moak. In the same year, he collaborated with the Noorda Studio for its rebranding and identity. He has founded alongside the for[me]moak’s marketing team, an internal communication agency that deals with research and design. He collaborates with AIAP and ADI. Since 2010, he has been a professional partner AIAP.