Artist, photographer and Creative Director began his career as a studio sound engineer. He approached the art world by choosing photography as expressive medium and specialised in Art Direction at the Academy of Communication in Milan.

He has been Creative Director at some of the best agencies including DLV BBDO, DDB, Y&R and Havas New York.

His work has been exhibited in art galleries, museums and trade fairs at various venues including: Milan, Paris, London, Miami, Beijing, Basel, Istanbul and New York.

In 2006, he collaborated as Art Director with the Milan Triennale for the Bovisa Triennale project and other contemporary art exhibitions. He writes about art and teaches at prestigious institutions of higher education in the field.

He lives between New York and Milan where, since 2011, he also serves as Executive Creative Director at Ogilvy Italia. For ADCI from 2019 he is Art Ambassador and from 2022 Vice-President