In 2004, after an experience in Milan, he returned to Sicily where he lives and works as a professional graphic designer. Since 2008 he has been responsible for the creative office of Caffè Moak, the year in which he collaborated with the Noorda studio for the redesign of the new brand and corporate identity. He founded, together with the marketing group For[me]moak, the in-house communication agency that deals with research and design and for which he is Art Director.

Believing the use of photography in visual communication to be indispensable, in 2014 he and the creative team created the international photography competition “Fuori Fuoco” for Moak.

In 2017, with a view to promoting the quality and research of visual communication projects related to the territory, he indexes with Moak together with Abadir and Aiap the competition “Sicilia Felicissima.”

He collaborates with ADI, has been a professional member of AIAP since 2010, and has been a professional member of ADCI since 2017.