He was creative director for several famous Italian and international agencies, such as Armando Testa, Young&Rubicam, Red Cell and Leagas Delaney. He created some successful campaigns and formats: “Denghiu” with Aldo Biscardi for De Agostini, “The Jumper” for Sammontana, Poltrona Frau “Portraits”, the “Lete Moments” for Acqua Lete. Even important names like Pasta Barilla, Martini and Tim are among his clients.