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EDITION

5th EDITION

jury

5th EDITION

Giovanna Calvenzi

Photo editor

For eleven years, Giovanna taught history photography in Milan. Since 1985, she has been working as photo-editor and collaborating with several Italian periodicals (Capital, Amica, Domus, Interni). In 1998, she was artistic director of the Rencontres de la Photographie in Arles, and in 2014 artistic delegate of the Mois de la Photo in Paris. Since 2012, she’s been an image consultant for Periodici San Paolo in Milan. Giovanna teaches photo-editing and deals with intensive research of contemporary photography.

Vicky Gitto

Art Directors Club Italiano pRESIDENT

His career began in 1997, when he won the first Cannes Young Lions edition and started as a copywriter in BGS D’Arcy. In 2000 he moved to DLV BBDO, the youngest and most creative agency of that time, where he was soon appointed Creative Director. In 2005, he joined DDB Italy as a board member and Group’s Executive Creative Director, bringing the agency’s reputation to the top. He is the only Italian that has been nominated Creative of the Year at the NC Awards for seven times, leading his own agencies to be nominated four times Best Integrated Agency of the Year and three times Best Digital Agency of the Year.
Nowadays, besides being one of the most influential Italian Creative Directors worldwide, he is President of the Italian Art Directors Club, Italian representative of the Cannes Lions Festival and board member of the European Art Directors Club.

Marco Lentini

Art Director – For[me]moak

After an experience in Milan, he returned to Sicily where he lives and works as a professional graphic artist. Since 2008, he has been in charge for the communication at Caffè Moak. In the same year, he collaborated with the Noorda Studio for its rebranding and identity. He has founded alongside the for[me]moak’s marketing team, an internal communication agency that deals with research and design.
He collaborates with AIAP and ADI. Since 2010, he has been a professional partner AIAP.

Laura Serani

JURY PRESIDENT
President of the panel

Laura Serani is an editor and author, who cooperates with institutions, festivals and publishing houses on an international level. Since 2015, she has been president of the panel of judges for photography at Fondation Les Treilles in Paris. She has also been an artist representative of the Mois de la Photo in Paris, artistic director of the Rencontres de Bamako, the African biennial of photography, and editor for the Fotografia Europea exhibition in Reggio Emilia. Moreover, she used to be director of the Galeries Photo et numériques and of the photo collection of Fnac in Europe, Brazil and Taiwan. Laura wrote several books and cooperated with different cultural organisations (e.g. la Maison Européenne de la Photographie, the Institut Italien de culture in Paris and the MAMM – Multimedia Art Museum in Moscow). She lives and works in Paris.

Laura Serani

JURY PRESIDENT
Curator and Author

Laura Serani is an editor and author, who cooperates with institutions, festivals and publishing houses on an international level. Since 2015, she has been president of the panel of judges for photography at Fondation Les Treilles in Paris. She has also been an artist representative of the Mois de la Photo in Paris, artistic director of the Rencontres de Bamako, the African biennial of photography, and editor for the Fotografia Europea exhibition in Reggio Emilia. Moreover, she used to be director of the Galeries Photo et numériques and of the photo collection of Fnac in Europe, Brazil and Taiwan. Laura wrote several books and cooperated with different cultural organisations (e.g. la Maison Européenne de la Photographie, l’Institut Italien de culture in Paris and the MAMM – Multimedia Art Museum in Moscow). She lives and works in Paris.

FINALISTS

5th EDITION

Fernando Zaccaria

1st place
Semiosis Caffè Pittografico
In my travels I have always brought with me a small moka pot that I have meticulously used in the full tradition of an Italian coffee culture. The Italian coffee preparation and the instrument used, became a “ritual” of interaction. Due to the thermodynamics, the moka has registered the coffee stains in the wear scratches, which today reveal themselves as meaningful images of our history. The pictures are three out of eight facets of the moka, photographed without any alteration. The thermodynamic act (the coffee brewed in the moka) creates the marks: accidental signs, freed from human action, dramatically impressed on the plate. The Human being, the physiological and symbolic animal is chased by them. It is his glory, his burden. Once read, they grow the enigma, the mystery of an ancestral and omnipresent pictographic coffee.

Salvatore Zito

2nd place
Recall eterne icone
Coffee and Photography as powerful icons of yore. From the coffee pot for Turkish coffee, to the Neapolitan one, till the current moka. The still life’s sequence shows a visual-temporal path that both subjects, coffee and photography, travel along together in a mutual reference of symbols and allusions. The lightning is evocative of the historic avant-gardes of photography that have influenced the taste and style of current generations in visual artists.

Alberto Schettino

3rd place
La danza degli aromi
The taste of a day that begins, the invitation to a break between known and unknown faces, while the fervor of the day is all around. It is one of the most loved fragrance that captivates us in a whirlwind of dancing emotions, a bit like its aroma that overwhelms and enlivens everything!
Mario Scrimieri 3rd place
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