Chief editor at the monthly Black Camera, artistic director at the Casa dei Tre Oci in Venice, artistic director of the Capri Photography Festival. He was also the founder, and now supervisor, of the postgraduate university master in photography, in a joint effort with NABA and FORMA Foundation. From 2005 to 2014, he was director at Contrasto Milano and Vice President of the Forma Foundation in Milan. For over 15 years, he was editor and photography critic at ViviMilano and Corriere della Sera. Expert in the photography collectible market in 2002-2003 he was the curator of the first photographic auctions at Sotheby’s in Milan. He is curator of exhibitions and photo exhibitions and author of several books on photography.
His career began in 1997, when he won the first Cannes Young Lions edition and started as a copywriter in BGS D’Arcy. In 2000 he moved to DLV BBDO, the youngest and most creative agency of that time, where he was soon appointed Creative Director. In 2005, he joined DDB Italy as a board member and Group’s Executive Creative Director, bringing the agency’s reputation to the top. He is the only Italian that has been nominated Creative of the Year at the NC Awards for seven times, leading his own agencies to be nominated four times Best Integrated Agency of the Year and three times Best Digital Agency of the Year.
Nowadays, besides being one of the most influential Italian Creative Directors worldwide, he is President of the Italian Art Directors Club, Italian representative of the Cannes Lions Festival and board member of the European Art Directors Club.
In 2004, after an experience in Milan, he returned to Sicily where he lives and works as a professional graphic designer. Since 2008 he has been responsible for the creative office of Caffè Moak, the year in which he collaborated with the Noorda studio for the redesign of the new brand and corporate identity. He founded, together with the marketing group For[me]moak, the in-house communication agency that deals with research and design and for which he is Art Director.
Believing the use of photography in visual communication to be indispensable, in 2014 he and the creative team created the international photography competition “Fuori Fuoco” for Moak.
In 2017, with a view to promoting the quality and research of visual communication projects related to the territory, he indexes with Moak together with Abadir and Aiap the competition “Sicilia Felicissima.”
He collaborates with ADI, has been a professional member of AIAP since 2010, and has been a professional member of ADCI since 2017.
Born in Catania in 1958, he works as a professional photographer. He lives in Rome, where he teaches at IED. He has exhibited in various museums and galleries in Italy and abroad. In advertising, he has signed numerous business campaigns for firms such as Lavazza, IGP, Kodak, ENI, Milan Airports, Bosch, Alfa Romeo, A2A, Autostrada Pedemontana, Versace, Bisazza, Kartel, Conad, Unipol Bank.
His photographs have been published in all major international magazines. He has won four World Press Photo awards.